Tag: tech


The Coolest Cooler

Possibly the best thing ever invented.

The Coolest Cooler Esky. Quite possibly the best invention ever (well if you’re Australian anyway). Not only does this Esky transport your cold beverages and ice around, it comes complete with a waterproof bluetooth built-in speaker. You can also recharge your devices with the built-in USB charger. But the most amazing thing (well I think it is) is the blender attachment on top of the Coolest Cooler. Oh, and it also has a bottle opener.

The Coolest Cooler Add Ons

The complete list of add ons

So $185 dollars will get you your very own Coolest Cooler (shipping extra). Getting one to Australia may prove costly but if we sit tight I reckon it won’t be long till we can get our hands on one. For more info head on over to their Kickstarter campaign and check out more about the Esky of the 21st Century.


Rhys Morrow

Digital Media Strategist







 Augmented Reality Done Right

Pepsi Max Bus Stop 2

As far as I’m concerned, this may be the best advert/prank ever conceived. Pepsi converted a regular bus stop in London into one of the most engaging uses of augmented reality I’ve ever seen. Grand Visual, who produced the installation which is exclusive to Pepsi placed it in a bus stop in busy Oxford St. At a glance it looks like a display with a camera showing you the street view on the other side. Wait long enough and you’ll see giant toy robots, meteors and aliens destroy London.

While this may not have intended to be a global campaign since it was only produced on one busy street. Pepsi Max has “nailed it” with over 5 million views on You Tube. Pretty sure you can class this as Viral.


Remember when you were a kid and you parents gave you a pencil and paper to keep you entertained when you were out (could be showing my age here). Have you seen more and more children with iPads and iPhones playing games to be kept entertained? I actually think this is a great thing in moderation and as long as the games are educational and expanding children’s minds.



VTech have jumped on this band wagon in a big way and created the first Smartwatch for children ages 6-12. The KidiZoom Smartwatch was recently showcased by the US based company that makes educational toys at the 2014 International Toy Fair.

While not being technically smart (no wifi capability) it still does boast a 1.4 inch colour, touch screen display, 20 different watch faces, a .3 mega pixel camera that can shoot photos and video, voice recorder and educational games. Oh, and it tells the time too.

It may not have actual internet capabilities, it does come with a USB port so the kiddies can upload and down load pics and videos (or their parents can do that for them more likely).

Emma Birely from VTech is quoted saying to Gizmag “Kids see their parents with these watches and tablets and want to use them, so it’s meeting those needs and making it kid-friendly,” Really? Is there an actual need for this. Personally I didn’t have my first watch till I was in High School. When I was 6, I didn’t care what the time was. As long as it wasn’t bath time or bed time.

The Vtech KidiZoom smart watch is set to be launched later this year in March. It will be at about the $65 US mark.

Don’t get me wrong. I’m not completely against this. It’s just that there is a big wide world to explore out there when you’re a kid, and all you need to be armed with is a sense of adventure and your imagination. Oh, and google maps so you don’t get lost.

Via Gizmag and liliputing


Rhys Morrow

Digital and Social Media Guy






So you got the new Pebble Steel Smart Watch. Do you you want to make it cooler, customisable and more functional? Well Pebble have announced the launch of the 2.o App Store now available on the iTunes Store.

This App store within an App hosts six categories with Games, Fitness, Notifications, Remotes, Tools & Utilities and Daily, not to mention Watchfaces. In addition to all of these you have access to a Locker with your favourite Watchfaces and apps stored for easy use and changing.  From now on you will be able to see your twitter feed, access your fitness tracker and receive a range of alerts like email and messages. Oh you can even use it as a remote for your smartphone camera.

Don’t fret Android users. A beta version for you guys is on the way.

Pebble App Store

Get more info on the app and the Smart Watch at the Pebble site


Rhys Morrow

Social Media Strategist / Digital Dude

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