Tag: Social Media

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Facebook have announced a new advertising feature called Multi Product Ads. This enables business to showcase up to three products/ads in a singe ad unit for desktop or mobile. Also each product/ad will have it’s own text, image and click target.

The next big thing to come from Facebook is Enhanced Custom Audiences from your Website. A new feature for Ads Manager and Power Editor that allows businesses to build certain kinds of audiences that suit their business e.g.: people who haven’t visited your website in a while and people that have visited certain pages of your site.

For more info on both of these updates head on over to Facebook For Business

This is pretty exciting times for Facebook Marketers everywhere. We bet there are more updates to come in the near future that will make targeting your demographic even easier and precise.

 

Rhys Morrow

Social Strategist

 

 

 

 

 

 

 

 

 

Sprout Social

Ever wondered how businesses manage all their social profiles without having to post every hour? Well the truth is most of us you a scheduling tool to schedule our posts and tweets throughout the day and even longer. One that we here at Byron Social Media Lab use is Sprout Social. An amazing piece of social media software that we not only use for scheduling but for analytics, suggestions, monitoring and engagement.

The option to set smart searches to monitor what you followers are saying gives you the option to be reactive to peoples questions and discussions in realtime. The scheduling system is quite easily the most used option of Sprout Social for us. With being able to schedule Facebook posts and tweets for our Twitter at key times throughout the day, free’s up so  much other time to work on other projects (or sneak off for a quick surf).  We suggest scheduling out a 24 hour period at a time. That way if any of your information changes you can amend your tweets and posts accordingly.

Another great function which I personally love is the iOS and Android app so you can schedule, research and assign tasks to other members on the go.

Sprout Social Mobile App

With the App you can:

  • Make content creation a team effort with Sprout’s collaborative publishing calendar
  • Access to Sprout’s ViralPost Send Time Optimisation technology
  • Post from desktop, iOS (including iPhone and iPad), Android and Browser extension

 

 

 

 

 

 

 

With all the above said we can’t go without mentioning the analytics that Sprout has to offer as well.  “Sprout provides a holistic view of your social media performance with a family of reports. From Twitter & Facebook reporting to specific reports on engagement and user performance” – Sprout.

They provide:

  • In Depth reports for each of your profiles
  • Message level analytics
  • You can Report across multiple platforms
  • The Ability to export data in PDF or CSV

Over all they seem to have all basses covered. We definitely recommend going for the free trial. Also their customer service is amazing.

Well that’s enough gushing software love from us. There are plenty of social media applications out there to help you do all of the above, and we have used quite a few. So far Sprout Social ticks all the boxes. Especially with a LinkedIn Profile and Page scheduler on the way.

 

Rhys Morrow

Social Strategist

 

 

 

 

INSTAGRAM

It’s here and it’s big. The new Instagram update is set to give you more control with a stack of new photo editing tools.
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Along with the above changes which have us here pretty excited, there are a range of tools to choose from as well such as:

  • Tilt Shift
  • Sharpen
  • Adjust
  • Brightness
  • Warmth
  • Saturation
  • Highlights
  • Shadows
  • Vignette

Double tap the filter and you can change the intensity of the filter with a handy slider.

 

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We could honestly take you step by step through the new update but we suggest you download it and get exploring.

Want to know our 7 Tips For Instagram?

 

Rhys Morrow

Social Strategist and Digital Dude

So Facebook‘s founder and CEO Mark Zuckerberg has turned 30. It makes you think “what had I accomplished at 30 years old?” Well for me it wasn’t owning then most used social media platform, that’s for sure. Here’s a pretty funny infographic from the folks at Mashable on Marks life vs a regular 30 year old.

 

Mark-2

 

Source – Mashable

Rhys Morrow

Digital Marketing Strategist

INSTAGRAM

 

Instagram. It’s full of selfies, food, destinations, inspiring quotes and pictures of cats. It’s a great platform for showing off what you like and do personally. But how do you use it as a brand? We’ve put together a few tips, well 7 to be exact, to help you navigate and hopefully reach your audience in an organic way. All of this without posting a picture of a cat. Though it might help.

1 – Post Consistency 

Create a posting schedule. Through the use of apps like Iconosquare, find out when your users are the most engaged. Set yourself reminders on when to post. Unfortuatley there is no Instagram post scheduler at the moment, so if your users are engaging at midnight then you may have to stay up late to get seen.

2 – Be friendly and real.

While you may be trying to sell your product or service, you don’t want to be shoving it down peoples throats on Instagram. It’s one of the quickest ways to lose followers. Be natural. Don’t just like other people posts, comment on them. Stay away from comments like “Follow Me” and “Like 4 A Like”, lets leave those to the teenagers. Post about things other than your product. Post of photo from the beach on the weekend, or the skyline in the city from last night. Use picks of workmates, and general goings on within your business. People are more likely to engage with people that share great images and interests. Repost other pictures you like on Instagram the Repost app. Just remember to mention who it came from. Always credit the picture where you can.

3 – Hashtags

While hashtags are a great way to get people to engage with your posts, don’t go on a hashtag rampage. Keep it simple and relevant. Search other brands similar to yourself and see what they are using to attract followers. Can’t remember the hastags you want to use? Use an app like Instatag to store your favourite hashtags. Put into lists so they can be added to your posts with ease. Make sure they are relevant to the post. Don’t go using #selfie if you haven’t actually posted one.

4 – Use out of Instagram Apps

There are plenty of apps to crop, add filters, edit and create collages out there for you to explore. If you really want to get creative with your photo’s you can use an editing app like Camera+. Iconosquare is great for placing boarder and resizing larger images to fit on Instagram. Create a photo reels with Flipagram. There are plenty out there if you have time to look.

5 – Statistic and Insights

With the use of Iconosquare (formerly known as Statigram) you can easily track what posts are doing the best. What filters are getting more likes and also see best times of engagement. There is a whole range of info to be gleamed from this handy site.

6 – Competitions

Give users something to make them want to engage with your account. A repost competition is always a great way to get people to share your post to their own followers. Create a specific hashtag to go with the comp as well to track who’s sharing. Click here to see some great examples of Instagram contests.

7- Be Human Create conversations

Comment regularly and mix up your posts with everyday goings on and branded content. Most of all enjoy yourself.

 

Rhys Morrow Social Media Strategist

Why Isn’t Facebook More Like YouTube?

 

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We’ve all noticed the decline in the reach of our organic posts. Facebook even stated that organic posts will be less seen as time goes on. Especially since Facebooks new ads and promotions structure has been implemented. You now have to promote your posts if you want all your friends or followers to see them. While for big company’s this is really just another form of advertising which they will have an allocated budget for. What about the little guy or just the social user who wants their voice heard?

Paying to promote your content does ensure that you cut through the noise on Facebook and get yourself seen and heard, and we don’t see Mark Zuckerberg changing his mind anytime soon.

Whether you like what Facebook is doing or hate it, the guys from 2Veritasium bring up some valid points about what Facebook is doing (or not doing) in this YouTube clip

 

Rhys Morrow

Social Media Strategist

What Type Of Social Media Sharer Are You

What content do you share on your social media. With all that information (entertaining or not) floating around, how do you determine what you want to share. Do you share posts that make you laugh? Or maybe something that touches on your political views? We all know you your not sharing that post of your friends baby, or are you?

Have at look at this Infographic from Statpro and determine what kind of social media sharer you are.

The Psychology of Sharing

Well Facebook let us all know today that they will be launching their new advertising platform on March 6th. Apparently this means that it will be easier for advertisers to organise, optimise and track/measure their ads.

Each campaign can now feature multiple ad sets. Each of these can have their own budget and schedule. You can also organise each ad set to represent audience segments i.e. people that live near you. This will enable you to help control the spend on each audience, decide when they will see your ad and measure their response. Facebook will also serve the ad which is getting the most interaction/best performing.

Finally within each ad set you can have multiple ads. Each with their own image, video, link or text. You still get to control the spend and targeting of each ad.

Facebooks New Ad Structure

 

Ultimately this means a little more work for those online marketers out there. But with Facebook giving you more control over how you serve your ads, this could end up being a great change.

 

Rhys Morrow

Social Media Strategist, Digital Dude

So last year was pretty massive in social media. With YouTube seeing an increase of viral videos like The Harlem Shake, The Van Damme Epic Split and our favourite Miley Cyrus-Wreakin Ball (chatroulette version). Facebook brought Instagram and released Instagram Video’s. Twitter even rolled out Private Messaging.

We came across this infographic gem from Unmetric called “Awesome Things Brands Did On Social Media In 2013”. Forget virality for a moment (though most of these do go that way). Here are some clever things brands from around the world did to leverage themselves and their message through social media.

If you do get a chance you should checkout the “64 Customized Pre Roll Ads” from Burger King on YouTube, it’s golden.

Awesome things brands did on social media in 2013

 

 

Rhys Morrow

Social Strategist / Digital Dude

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