Ever wondered how businesses manage all their social profiles without having to post every hour? Well the truth is most of us you a scheduling tool to schedule our posts and tweets throughout the day and even longer. One that we here at Byron Social Media Lab use is Sprout Social. An amazing piece of social media software that we not only use for scheduling but for analytics, suggestions, monitoring and engagement.
The option to set smart searches to monitor what you followers are saying gives you the option to be reactive to peoples questions and discussions in realtime. The scheduling system is quite easily the most used option of Sprout Social for us. With being able to schedule Facebook posts and tweets for our Twitter at key times throughout the day, free’s up so much other time to work on other projects (or sneak off for a quick surf). We suggest scheduling out a 24 hour period at a time. That way if any of your information changes you can amend your tweets and posts accordingly.
Another great function which I personally love is the iOS and Android app so you can schedule, research and assign tasks to other members on the go.
With the App you can:
- Make content creation a team effort with Sprout’s collaborative publishing calendar
- Access to Sprout’s ViralPost Send Time Optimisation technology
- Post from desktop, iOS (including iPhone and iPad), Android and Browser extension
With all the above said we can’t go without mentioning the analytics that Sprout has to offer as well. “Sprout provides a holistic view of your social media performance with a family of reports. From Twitter & Facebook reporting to specific reports on engagement and user performance” – Sprout.
- In Depth reports for each of your profiles
- Message level analytics
- You can Report across multiple platforms
- The Ability to export data in PDF or CSV
Over all they seem to have all basses covered. We definitely recommend going for the free trial. Also their customer service is amazing.
Well that’s enough gushing software love from us. There are plenty of social media applications out there to help you do all of the above, and we have used quite a few. So far Sprout Social ticks all the boxes. Especially with a LinkedIn Profile and Page scheduler on the way.