Tag: Facebook

facebook.si

Facebook have announced a new advertising feature called Multi Product Ads. This enables business to showcase up to three products/ads in a singe ad unit for desktop or mobile. Also each product/ad will have it’s own text, image and click target.

The next big thing to come from Facebook is Enhanced Custom Audiences from your Website. A new feature for Ads Manager and Power Editor that allows businesses to build certain kinds of audiences that suit their business e.g.: people who haven’t visited your website in a while and people that have visited certain pages of your site.

For more info on both of these updates head on over to Facebook For Business

This is pretty exciting times for Facebook Marketers everywhere. We bet there are more updates to come in the near future that will make targeting your demographic even easier and precise.

 

Rhys Morrow

Social Strategist

 

 

 

 

 

 

 

 

 

Sprout Social

Ever wondered how businesses manage all their social profiles without having to post every hour? Well the truth is most of us you a scheduling tool to schedule our posts and tweets throughout the day and even longer. One that we here at Byron Social Media Lab use is Sprout Social. An amazing piece of social media software that we not only use for scheduling but for analytics, suggestions, monitoring and engagement.

The option to set smart searches to monitor what you followers are saying gives you the option to be reactive to peoples questions and discussions in realtime. The scheduling system is quite easily the most used option of Sprout Social for us. With being able to schedule Facebook posts and tweets for our Twitter at key times throughout the day, free’s up so  much other time to work on other projects (or sneak off for a quick surf).  We suggest scheduling out a 24 hour period at a time. That way if any of your information changes you can amend your tweets and posts accordingly.

Another great function which I personally love is the iOS and Android app so you can schedule, research and assign tasks to other members on the go.

Sprout Social Mobile App

With the App you can:

  • Make content creation a team effort with Sprout’s collaborative publishing calendar
  • Access to Sprout’s ViralPost Send Time Optimisation technology
  • Post from desktop, iOS (including iPhone and iPad), Android and Browser extension

 

 

 

 

 

 

 

With all the above said we can’t go without mentioning the analytics that Sprout has to offer as well.  “Sprout provides a holistic view of your social media performance with a family of reports. From Twitter & Facebook reporting to specific reports on engagement and user performance” – Sprout.

They provide:

  • In Depth reports for each of your profiles
  • Message level analytics
  • You can Report across multiple platforms
  • The Ability to export data in PDF or CSV

Over all they seem to have all basses covered. We definitely recommend going for the free trial. Also their customer service is amazing.

Well that’s enough gushing software love from us. There are plenty of social media applications out there to help you do all of the above, and we have used quite a few. So far Sprout Social ticks all the boxes. Especially with a LinkedIn Profile and Page scheduler on the way.

 

Rhys Morrow

Social Strategist

 

 

 

 

So Facebook‘s founder and CEO Mark Zuckerberg has turned 30. It makes you think “what had I accomplished at 30 years old?” Well for me it wasn’t owning then most used social media platform, that’s for sure. Here’s a pretty funny infographic from the folks at Mashable on Marks life vs a regular 30 year old.

 

Mark-2

 

Source – Mashable

Rhys Morrow

Digital Marketing Strategist

Why Isn’t Facebook More Like YouTube?

 

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We’ve all noticed the decline in the reach of our organic posts. Facebook even stated that organic posts will be less seen as time goes on. Especially since Facebooks new ads and promotions structure has been implemented. You now have to promote your posts if you want all your friends or followers to see them. While for big company’s this is really just another form of advertising which they will have an allocated budget for. What about the little guy or just the social user who wants their voice heard?

Paying to promote your content does ensure that you cut through the noise on Facebook and get yourself seen and heard, and we don’t see Mark Zuckerberg changing his mind anytime soon.

Whether you like what Facebook is doing or hate it, the guys from 2Veritasium bring up some valid points about what Facebook is doing (or not doing) in this YouTube clip

 

Rhys Morrow

Social Media Strategist

Well Facebook let us all know today that they will be launching their new advertising platform on March 6th. Apparently this means that it will be easier for advertisers to organise, optimise and track/measure their ads.

Each campaign can now feature multiple ad sets. Each of these can have their own budget and schedule. You can also organise each ad set to represent audience segments i.e. people that live near you. This will enable you to help control the spend on each audience, decide when they will see your ad and measure their response. Facebook will also serve the ad which is getting the most interaction/best performing.

Finally within each ad set you can have multiple ads. Each with their own image, video, link or text. You still get to control the spend and targeting of each ad.

Facebooks New Ad Structure

 

Ultimately this means a little more work for those online marketers out there. But with Facebook giving you more control over how you serve your ads, this could end up being a great change.

 

Rhys Morrow

Social Media Strategist, Digital Dude

So last year was pretty massive in social media. With YouTube seeing an increase of viral videos like The Harlem Shake, The Van Damme Epic Split and our favourite Miley Cyrus-Wreakin Ball (chatroulette version). Facebook brought Instagram and released Instagram Video’s. Twitter even rolled out Private Messaging.

We came across this infographic gem from Unmetric called “Awesome Things Brands Did On Social Media In 2013”. Forget virality for a moment (though most of these do go that way). Here are some clever things brands from around the world did to leverage themselves and their message through social media.

If you do get a chance you should checkout the “64 Customized Pre Roll Ads” from Burger King on YouTube, it’s golden.

Awesome things brands did on social media in 2013

 

 

Rhys Morrow

Social Strategist / Digital Dude

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