Facebook have announced a new advertising feature called Multi Product Ads. This enables business to showcase up to three products/ads in a singe ad unit for desktop or mobile. Also each product/ad will have it’s own text, image and click target.
The next big thing to come from Facebook is Enhanced Custom Audiences from your Website. A new feature for Ads Manager and Power Editor that allows businesses to build certain kinds of audiences that suit their business e.g.: people who haven’t visited your website in a while and people that have visited certain pages of your site.
For more info on both of these updates head on over to Facebook For Business
This is pretty exciting times for Facebook Marketers everywhere. We bet there are more updates to come in the near future that will make targeting your demographic even easier and precise.