Category: Blog

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Facebook have announced a new advertising feature called Multi Product Ads. This enables business to showcase up to three products/ads in a singe ad unit for desktop or mobile. Also each product/ad will have it’s own text, image and click target.

The next big thing to come from Facebook is Enhanced Custom Audiences from your Website. A new feature for Ads Manager and Power Editor that allows businesses to build certain kinds of audiences that suit their business e.g.: people who haven’t visited your website in a while and people that have visited certain pages of your site.

For more info on both of these updates head on over to Facebook For Business

This is pretty exciting times for Facebook Marketers everywhere. We bet there are more updates to come in the near future that will make targeting your demographic even easier and precise.

 

Rhys Morrow

Social Strategist

 

 

 

 

 

 

 

 

 

THE HOVERBOARD (KIND OF)

The Water Hoverboard

Ever since Marty McFly met The Doc and went “Back To The Future” we’ve been waiting for the day when we can get our hands on a Hoverboard. Well wait no longer cause this is as close as we’re going to get for a while. The Worlds First Water Hoverboard from Rocky Mountain Fly Board is here and and it has the internet excited.

Created by jet ski champion Franky Zapata who created the Fly Board a while ago and has since been back in the work shop. What he created has really stepped it up a notch compared to the Fly Board. Essentially a wakeboard fitted with a high powered water jet giving the rider the ability to get up to 16 foot air time and speeds up to 25 Kph.

We could tell you all the rest of the specifics but we think watching the clip for yourself will explain everything. Or at least have you saying “I want one!”

Water-Hoverboard-2

Sprout Social

Ever wondered how businesses manage all their social profiles without having to post every hour? Well the truth is most of us you a scheduling tool to schedule our posts and tweets throughout the day and even longer. One that we here at Byron Social Media Lab use is Sprout Social. An amazing piece of social media software that we not only use for scheduling but for analytics, suggestions, monitoring and engagement.

The option to set smart searches to monitor what you followers are saying gives you the option to be reactive to peoples questions and discussions in realtime. The scheduling system is quite easily the most used option of Sprout Social for us. With being able to schedule Facebook posts and tweets for our Twitter at key times throughout the day, free’s up so  much other time to work on other projects (or sneak off for a quick surf).  We suggest scheduling out a 24 hour period at a time. That way if any of your information changes you can amend your tweets and posts accordingly.

Another great function which I personally love is the iOS and Android app so you can schedule, research and assign tasks to other members on the go.

Sprout Social Mobile App

With the App you can:

  • Make content creation a team effort with Sprout’s collaborative publishing calendar
  • Access to Sprout’s ViralPost Send Time Optimisation technology
  • Post from desktop, iOS (including iPhone and iPad), Android and Browser extension

 

 

 

 

 

 

 

With all the above said we can’t go without mentioning the analytics that Sprout has to offer as well.  “Sprout provides a holistic view of your social media performance with a family of reports. From Twitter & Facebook reporting to specific reports on engagement and user performance” – Sprout.

They provide:

  • In Depth reports for each of your profiles
  • Message level analytics
  • You can Report across multiple platforms
  • The Ability to export data in PDF or CSV

Over all they seem to have all basses covered. We definitely recommend going for the free trial. Also their customer service is amazing.

Well that’s enough gushing software love from us. There are plenty of social media applications out there to help you do all of the above, and we have used quite a few. So far Sprout Social ticks all the boxes. Especially with a LinkedIn Profile and Page scheduler on the way.

 

Rhys Morrow

Social Strategist

 

 

 

 

INSTAGRAM

It’s here and it’s big. The new Instagram update is set to give you more control with a stack of new photo editing tools.
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Along with the above changes which have us here pretty excited, there are a range of tools to choose from as well such as:

  • Tilt Shift
  • Sharpen
  • Adjust
  • Brightness
  • Warmth
  • Saturation
  • Highlights
  • Shadows
  • Vignette

Double tap the filter and you can change the intensity of the filter with a handy slider.

 

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We could honestly take you step by step through the new update but we suggest you download it and get exploring.

Want to know our 7 Tips For Instagram?

 

Rhys Morrow

Social Strategist and Digital Dude

 

GoogolPlex

Apple is set to reveal its new Connected Home Platform “GoogolPlex” at the upcoming WWDC, which will take place next week in San Francisco.

Essentially a Connected Home is a house/home fitted with internet connectivity. Granted you do need to have all the cool new gadgets in order for your iOS device to connect to and operate. Looks like we won’t be waiting too long as there is set to be a flood of connected appliances coming out later this year.

So this platform aims to let the user (who owns an iOS device) to be able to control elements of their home with a more intelligent version of Siri. When integrated into your home there won’t be much you can’t control as long as you have the internet connected devices. Wirelessly command your lighting, heating, car, music, TV and even security cameras. The possibilities are almost endless.

GoogolPlex from Four Loop on Vimeo.

This begs one question with us. Why don’t you just get up and turn it on/off or up/down? Are we destined to become lazy due to advancing technology? Bring on the future we say. Just remember to exercise, or we’ll all end up like the people on “Wall E”

 

Rhys Morrow

Digital Marketing/Tech Enthusiast.

 

 

 

 

 

So Facebook‘s founder and CEO Mark Zuckerberg has turned 30. It makes you think “what had I accomplished at 30 years old?” Well for me it wasn’t owning then most used social media platform, that’s for sure. Here’s a pretty funny infographic from the folks at Mashable on Marks life vs a regular 30 year old.

 

Mark-2

 

Source – Mashable

Rhys Morrow

Digital Marketing Strategist

INSTAGRAM

 

Instagram. It’s full of selfies, food, destinations, inspiring quotes and pictures of cats. It’s a great platform for showing off what you like and do personally. But how do you use it as a brand? We’ve put together a few tips, well 7 to be exact, to help you navigate and hopefully reach your audience in an organic way. All of this without posting a picture of a cat. Though it might help.

1 – Post Consistency 

Create a posting schedule. Through the use of apps like Iconosquare, find out when your users are the most engaged. Set yourself reminders on when to post. Unfortuatley there is no Instagram post scheduler at the moment, so if your users are engaging at midnight then you may have to stay up late to get seen.

2 – Be friendly and real.

While you may be trying to sell your product or service, you don’t want to be shoving it down peoples throats on Instagram. It’s one of the quickest ways to lose followers. Be natural. Don’t just like other people posts, comment on them. Stay away from comments like “Follow Me” and “Like 4 A Like”, lets leave those to the teenagers. Post about things other than your product. Post of photo from the beach on the weekend, or the skyline in the city from last night. Use picks of workmates, and general goings on within your business. People are more likely to engage with people that share great images and interests. Repost other pictures you like on Instagram the Repost app. Just remember to mention who it came from. Always credit the picture where you can.

3 – Hashtags

While hashtags are a great way to get people to engage with your posts, don’t go on a hashtag rampage. Keep it simple and relevant. Search other brands similar to yourself and see what they are using to attract followers. Can’t remember the hastags you want to use? Use an app like Instatag to store your favourite hashtags. Put into lists so they can be added to your posts with ease. Make sure they are relevant to the post. Don’t go using #selfie if you haven’t actually posted one.

4 – Use out of Instagram Apps

There are plenty of apps to crop, add filters, edit and create collages out there for you to explore. If you really want to get creative with your photo’s you can use an editing app like Camera+. Iconosquare is great for placing boarder and resizing larger images to fit on Instagram. Create a photo reels with Flipagram. There are plenty out there if you have time to look.

5 – Statistic and Insights

With the use of Iconosquare (formerly known as Statigram) you can easily track what posts are doing the best. What filters are getting more likes and also see best times of engagement. There is a whole range of info to be gleamed from this handy site.

6 – Competitions

Give users something to make them want to engage with your account. A repost competition is always a great way to get people to share your post to their own followers. Create a specific hashtag to go with the comp as well to track who’s sharing. Click here to see some great examples of Instagram contests.

7- Be Human Create conversations

Comment regularly and mix up your posts with everyday goings on and branded content. Most of all enjoy yourself.

 

Rhys Morrow Social Media Strategist

Why Isn’t Facebook More Like YouTube?

 

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We’ve all noticed the decline in the reach of our organic posts. Facebook even stated that organic posts will be less seen as time goes on. Especially since Facebooks new ads and promotions structure has been implemented. You now have to promote your posts if you want all your friends or followers to see them. While for big company’s this is really just another form of advertising which they will have an allocated budget for. What about the little guy or just the social user who wants their voice heard?

Paying to promote your content does ensure that you cut through the noise on Facebook and get yourself seen and heard, and we don’t see Mark Zuckerberg changing his mind anytime soon.

Whether you like what Facebook is doing or hate it, the guys from 2Veritasium bring up some valid points about what Facebook is doing (or not doing) in this YouTube clip

 

Rhys Morrow

Social Media Strategist

 Augmented Reality Done Right

Pepsi Max Bus Stop 2

As far as I’m concerned, this may be the best advert/prank ever conceived. Pepsi converted a regular bus stop in London into one of the most engaging uses of augmented reality I’ve ever seen. Grand Visual, who produced the installation which is exclusive to Pepsi placed it in a bus stop in busy Oxford St. At a glance it looks like a display with a camera showing you the street view on the other side. Wait long enough and you’ll see giant toy robots, meteors and aliens destroy London.

While this may not have intended to be a global campaign since it was only produced on one busy street. Pepsi Max has “nailed it” with over 5 million views on You Tube. Pretty sure you can class this as Viral.

 

Do You Use Your Day Wisely?

How do you use your day. Do you sleep in, or are you up at the crack of dawn ready to take on the day. Victor Hugo had the right idea. More social life and less work.

Daily Rituals

Infographic – All Top / Holy Kaw


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