Well Facebook let us all know today that they will be launching their new advertising platform on March 6th. Apparently this means that it will be easier for advertisers to organise, optimise and track/measure their ads.
Each campaign can now feature multiple ad sets. Each of these can have their own budget and schedule. You can also organise each ad set to represent audience segments i.e. people that live near you. This will enable you to help control the spend on each audience, decide when they will see your ad and measure their response. Facebook will also serve the ad which is getting the most interaction/best performing.
Finally within each ad set you can have multiple ads. Each with their own image, video, link or text. You still get to control the spend and targeting of each ad.
Ultimately this means a little more work for those online marketers out there. But with Facebook giving you more control over how you serve your ads, this could end up being a great change.
Social Media Strategist, Digital Dude